media.connect: 5th WINTERCAMPUS - Inspiration at scale
Berlin-Brandenburg sets trends in the data driven economy. The german capital region becomes the international hotspot for eCommerce and data based business. Some weeks ago, on December 2, 2015, 190 entrepreneurs and business managers were part of the Innovationconference Data Management – Technology.Change.Business at the Hasso-Plattner-Institut in Potsdam. Time to draw up next steps in business, together with Ebay, Plista, billiger.de, CTS Eventim, brands4friends and exozet. And all of you. Now. Because we know: An inspired customer is a regular customer. As a follow up to the Big Data conference in December we will discuss following questions: How can we use customer insights and analytics in tandem with Marketing to produce the personalised offers that match the individual needs and interests of today's customer? How far can we personalise without losing the ability to scale? We'll talk about scaling individually targeted campaigns and content from both the Marketing and Business Intelligence perspectives and discuss real-life examples of success and failure. Conference language: English. The event is for free, your registration is obligatory.
Weitere Informationen und Anmeldung unter www.media.connect-bb.de